We’re Crowdfunding for 2023!

We are crowdfunding on Seedrs


Since its launch in 2019, Not In The Guidebooks has gone from strength to strength delivering local, authentic and sustainable experiences and experiential holidays to 1000’s of travellers.

We have been supported by angel investors including London Business School E-100 angels, by Capital Pilot and Jenson funding partners and we are offering the opportunity for our community of travel agents, partner hosts and experiential travellers to join us as we embark on the next phase of our  journey of expansion.

Have any questions? Head to our FAQs page to learn more!

Are you an agent working in the trade? Click to read more and view your rewards here.


Our Vision

Our Vision

Local travel is not easily accessible for most travellers. It’s inflexible, offered as part of group travel, as an all-or-nothing option or relies on you to find the best activities and join it all up.

At Not In The Guidebooks, we’ve curated a catalogue of the best local experiences from across the world. We have created unique itineraries packed with local experiences, staying in unique premium accommodation, and we have joined it all up making it hassle-free and easy to book.

Our vision is to make local travel accessible in a way that fits into the travellers agenda. We work with local partners who are passionate about their experiences, their skills, where they live and keen to share its best-kept secrets.

We are making local travel accessible so anyone can experience its benefits, as well as the benefits it brings to local communities and the planet.

Local authentic experiences – made easy.

Our Story So Far

Launched website and started trading
Won contracts with BA Holidays and Co-op Travel
Raised £500,000 from angel investors, Seedrs and Future Fund
Won contracts with Hays Travel and Intele Travel
Voted 107 out of JP Morgan’s top growth businesses
Revenues grew by 133% YOY
Won contracts with Travel Counsellors, TTNG & Advantage Travel
Revenues grew by 343% YOY reaching more then £1.6m in bookings
Voted in Top 10 Favourite suppliers by Travel Counsellors
Q1 Revenues grew by 130% YOY reaching more then £1m in bookings Jan- Mar.
Organic traffic grew by 215% YOY
Completed Travelife certification
Partnership agreed with Wanderlust and Sunday Times Travel
Partnership launched with GoldMedal
We are inviting you to be part of our journey - Own a piece of us and help us grow!

We are inviting you to be part of our journey - Own a piece of us and help us grow!

Our crowd-funding project with investment company, Seedrs, looks to offer small investments for travel agents, our local partners and our community of experiential travellers, starting from just £12.70

In exchange, you will become a shareholder of Not In The Guidebooks and have a say in the way we shape for the future.

We are now offering shares at a price of £2.54 per share.

£12.70 = 5 shares.

£127 = 50 shares.

£254 = 100 Shares

Our previous campaign was over subscribed and so please pre-register if you are interested in getting involved.  I will then send out more information to those on the list in a few weeks time, and they’ll be given priority private access to invest before any remaining allocation is opened to the public.

We’d love your help to spread the word with people in your network who you think might be interested in investing – feel free to forward this or send them to the link above.

So what's in it for you?

By joining our crowdfunding campaign, you’ll not only become a Not in the Guidebooks shareholder – we have also set up a reward scheme with some amazing perks. Just our way of saying thank you.

Are you an agent working in the trade? Click to read more and view your rewards here.

Are you one of our fabulous local hosts? Click to find out more and view your rewards here.

Want to discover more about what we do?

Join our community

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