+44 203 048 3044 Agent login
Secure your Lapland 2025 booking NOW Just £99 low deposit

Authentic Experiences in Paraíba State

Overview

A slice of sunshine that juts out defiantly into the Atlantic Ocean, Brazil’s easternmost state is certainly off the beaten track. The region attracts relatively few domestic tourists, let alone international ones, and that means there is an entirely authentic, untouched culture to discover there.

And it’s a state that, for its size, packs a lot of charms. The tidy, charming capital offers the same beautiful beaches, atmospheric restaurants and bars and relaxed parks without overwhelming crowds or astronomic prices.

Outside of João Pessoa, the terrain becomes more rugged and the culture more timeless and authentic. Cattle ranching dominates, and the warmth of the welcome you receive in this humble area is unlike anywhere else in the country.

Whilst it may not be first on everyone’s bucket list, Paraíba can be one of your most rewarding Brazilian experiences if you dig beneath the surface to unearth the archeological and cultural gems that hide amongst the fantastic fish grills on the coast and the crackling beef Churrascos in the interior.

Our most popular experiences

View all

  • Sertão Food Safari

    4 nights/5 days Brazil

    Experience a 5 day journey around Sertão and learn about the unique culture and heritage through the cuisine.

    Price from

    £1175 pp
    Take me there
    • View all

    • Sertão Food Safari

      4 nights/5 days Paraíba

      Experience a 5 day journey around Sertão and learn about the unique culture and heritage through the cuisine.

      Price from

      £1175 pp
      Take me there
    View all

    Top tips for visiting Paraíba

    Join our community

    Get off the beaten track and support local communities that you visit.

    Sign up for inspiriation for your itinerary, new experiences and special offers.